MOONLIGHTING DVD CAMPAIGN: Sample Letters

Here are a few sample letters for you to use when you write Lions Gate about releasing "Moonlighting" episodes on DVD's. All you need to do is copy and paste one into your own word processing program, personalize it with your information and signature, and voila -- you're all set to print and mail at will! You can even copy the text in your own lovely handwriting if you like, or better yet, get creative and come up with something original and more you! With all of these, please be sure to insert your name and address in the header -- it lets them know you're a real person! "Listen you knuckleheads, thousands of people are trying to give you their money. Capische?" SAMPLE I: GENERIC LETTER [YOUR NAME] [YOUR ADDRESS] [YOUR CITY/STATE/ZIP] Lions Gate Entertainment 2700 Colorado Ave., Suite 200 Santa Monica, CA 90404 Dear Sir/Madam: As a fan of the groundbreaking television series Moonlighting, I am writing to ask you to consider releasing all five seasons of this legendary program on DVD. Since its premiere in 1985, Moonlighting has captivated multiple generations of fans not just in the United States where its fan base is legion, but around the world, where Moonlighting is seen by millions more every day. It is remarkable that to date the only product capitalizing on this fan base has been the Pilot DVD. As one of those many fans, I know that I would love to acquire a collection of Moonlighting DVDs with additional features such as commentary, outtakes and interviews with the cast and writers. It is my hope that this letter will inspire your company to make such an eagerly-awaited product available. Thank you for your time and thought. Best regards, __________________________ Moonlighting Fan SAMPLE II: THE TOO MUCH INFORMATION APPROACH** [YOUR NAME] [YOUR ADDRESS] [YOUR CITY/STATE/ZIP] Lions Gate Entertainment 2700 Colorado Ave., Suite 200 Santa Monica, CA 90404 Dear Sir/Madam: I am a long-time fan of the award-winning television program Moonlighting. I watched it every time it airs and I have my videotapes for those dry times between. My problem: my tapes are wearing out! When I rewind and fast forward to watch my favorite scenes over and over, my tapes get all scratchy, and some of my favorite episodes are getting hard to see. The solution: DVDs. I would more than happily purchase the entire run of Moonlighting, on DVD. I'm not picky, but I'd especially love it if some commentary, deleted scenes, interviews with the cast and writers and/or behind the scenes footage were included. I'd be willing to pay handsomely for these DVD's. Since I know that demographics are important to you, let me tell you a bit about myself: I'm [in my late twenties, a college graduate, and I work in communications. My significant other and I have no children], and that gives me a large discretionary income, a chunk of which I'd love to spend on Moonlighting DVDs. Thank you for your time. Sincerely, __________________________ Moonlighting Fan *** If you choose this approach, be sure to personalize the [bracketed sections] with your own information. SAMPLE III: THE CONCERNED FAN APPROACH [YOUR NAME] [YOUR ADDRESS] [YOUR CITY/STATE/ZIP] Lions Gate Entertainment 2700 Colorado Ave., Suite 200 Santa Monica, CA 90404 Dear Sir/Madam: As a long-time fan of the award-winning television series Moonlighting, I am somewhat surprised to find that there is no official product other than the Pilot currently available on the market. The following is to ask you to consider the possibility of releasing as soon as possible the DVD versions of the other 65 episodes of Moonlighting. Recently Moonlighting has been seen by millions of fans around the world, including Germany, Italy, England, Spain, South America and Russia. Lifetime and Bravo in the United States have had numerous runs of Moonlighting on their schedules. There are a number of active fan clubs dedicated to the series, both domestic and international, and on the Internet, there are hundreds of web sites dedicated to Moonlighting. As you can see, there is still an important market for Moonlighting, as more and more fans are watching it, discussing it and remembering it every day. It is high time that such a television show is recognized as the cultural phenomenon it has been and still is for millions of fans around the world! I honestly believe that the company will most certainly receive important benefits from the release of new Moonlighting products. As the fans of this groundbreaking program have waited so very long for additional releases of episodes from the series on DVD, I hope to expect from Lions Gate Home Entertainment a release in the near future. Such a response will truly reflect your concern for a fine product and for customers like me. Very truly yours, _____________________ Moonlighting Fan SAMPLE IV: THE NO B.S. APPROACH [YOUR NAME] [YOUR ADDRESS] [YOUR CITY/STATE/ZIP] Lions Gate Entertainment 2700 Colorado Ave., Suite 200 Santa Monica, CA 90404 Dear Sir/Madam: I WANT MOONLIGHTING ON DVD! I want all five seasons, with commentary, bloopers, interviews and outtakes, and am willing to pay for the privilege! TAKE MY MONEY, PLEASE! Thank you for your time, __________________________ Moonlighting Fan David: "I especially am looking forward to the DVD of Sam and Dave, which I understand contains an Emmy-winning performance."     Maddie: "Dear Lions Gate...You strike me as a company of taste and intelligence..." Have you signed the online petition yet? If not, you need to. Go here.